Reassessing Existential Constructs and Subjectivity: Freedom and Authenticity in Neoliberalism

In this article, I reassess two central existential constructs at their intersection with neoliberalism and the self-help industry. Freedom authenticity, as theorized primarily in Sartrean tradition, have been commodified by neoliberal industry into uncritical universalizing concepts. As these contemporary caricatures of freedom authenticity become popular, effects on subjectivity can be problematic. conduct a reassessment to identify where power relations, universality, misinterpretations not only propagate errors that embodied but also demarcate inclusionary exclusionary criteria for diverse subjectivities access authenticity.